The Product

The Plusultra organisation pivots on a strong and consolidated business strategy which enables a few crucial key players to emerge on the common ground of research, with a constant and special attention to people and customer relations.
Since its very origins Plusultra has set its sights on becoming a prestigious brand, using only natural fibres of exclusive quality such as pure Mongolian cashmere or the most valuable qualities of extrafine merino wool. This is a niche product, whose main distinctive feature is a targeted entrepreneurial direction, both original and innovative, refusing a standardised and quantitative strategic market choices before hand.